A travel brand wanted to build an audience by creating a community for its clients, target people who would be most interested in using their services, and tell the story of the brand. By better engaging target groups regarding their packages, a new online solution was desired to help acquire new customers at a higher rate than before.

Along with this regular organic posting, Roloway Advertising developed and managed an assortment of social media advertising campaigns whose main objective was gaining followers. The purpose of their social media marketing was to spread brand awareness and, secondarily, drive traffic to the website. The ads were also targeted specifically to those who may have been interested in the packages and content on the following social channels: Facebook & Instagram.